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What makes a photograph unforgettable? How do you create meaning and depth in your images—like Joel Sternfeld, the master of color and storytelling? In this video, we dive deep into the techniques and philosophies that shaped Sternfeld’s iconic work, revealing how he uses color and composition to add layers of meaning and emotion to his photographs.

Sternfeld is widely recognized for his pioneering use of color photography at a time when black and white was still considered the standard for serious artistic work. Unlike many of his peers, he began his serious photography practice directly with color materials in the early 1970s. His approach was deeply informed by the color theories of Johannes Itten and Josef Albers, whose ideas shaped Sternfeld’s understanding of hue, harmony, and the emotional resonance of color in visual storytelling.

What we'll talk about:
The origins and impact of Joel Sternfeld’s “American Prospects” series
How Sternfeld’s approach to color and composition changed photography
Insights into his storytelling process and ethical considerations
Practical tips for photographers inspired by Sternfeld’s work

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DISCLAIMER
The content of this video is for educational and informational purposes. All materials in this video fall within the fair use provision of Section 107 of the Copyright Act of 1976, for purposes such as criticism, comment, news reporting, teaching, scholarship, education, and research. Therefore, no infringement is intended.This content celebrates and promotes the featured artists whose work has contributed immensely to the art of photography and filmmaking.

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