Скачать или смотреть 7.99 லட்சத்தில் இவ்வளவு பெரிய கார் 💥WHY NO ONE IS BUYING CITROEN BASALT EVEN AT THIS PRICE?

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The Citroën Basalt struggled in India due to a combination of factors including a perceived lack of features compared to rivals, limited brand familiarity and service network, and a historical struggle to connect with Indian market preferences. Despite competitive pricing, the vehicle was seen as under-equipped in areas like ventilated seats or a sunroof, and inconsistent brand strategy, starting with an initial online-first sales model, had already damaged its reputation with buyers.
This video explains why Citroen is struggling in India:

40s


Point55 Media
YouTube · 26 May 2025
Feature and equipment concerns
Under-equipped cabin: Competitors in a similar price range often offer more features like ventilated seats, a sunroof, and better audio systems, which the Basalt lacks.
Cost-cutting measures: Features like a single reverse light on one side were perceived as cost-cutting, which is not appreciated by buyers seeking value.
Engine concerns: The petrol engine options were noted for unimpressive performance.
Brand and market perception
Limited brand trust: Buyers in India are often hesitant to choose a new or foreign brand, especially when it comes to long-term reliability and service.
Inadequate service network: The service network is perceived as limited, with service centers potentially located far from many potential customers, which is a significant drawback in India.
Past strategic missteps: Citroën's initial unconventional retail strategy, relying heavily on an online, "La Maison" studio format, alienated many Indian customers who prefer a hands-on experience before purchasing a car.
Competition
Strong competition: The Basalt faces stiff competition from well-established players like Hyundai Creta and Kia Seltos, which have larger market shares and brand loyalty.
Market preference mismatch: The brand has not fully aligned with the Indian market's preference for fuel-efficient diesel engines and rugged SUVs, with the Basalt also struggling against rivals like the Tata Curvv.