රට අනුරට ගිය හැටි!

රට අනුර‍ට ගිය හැටි ගැන ගොඩක් දෙනෙක්ට විවිධ මත තියෙන්න පුළුවන්. හැබැයි රට අනුරට යන්න එයාගේ election campaign එක ප්‍රධාන සාධකයක් වුණා. ලංකාවේ advertising and communication ‍field එකේ යෝධ චරිත දෙකක් වෙන දිලීප අබේසේකරයි, සන්ධ්‍යා සල්ගාදුයි එක්ක අපි AKDව ලංකාවේ ජනාධිපතිවරයා කරන්න පුළුවන් වුණු මේ campaign එක ගැන පොඩි insightful chat එකක් දැම්මා. Communication strategies, branding, positioning වගේ දේවල් ගැන උනන්දුවක් දක්වන හෝ නොදක්වන හැමෝටම වැදගත් වෙන මේ Neon සෙනසුරු අතුරුදහන් special podcast එක අනිවාර්යයෙන් බලන්න!

Many people may have differing opinions on how the country came under Anura’s leadership, but his election campaign played a major role in steering Sri Lanka towards this outcome. We had an insightful conversation with Dileepa Abeysekara and Sandhya Salgadu, two prominent figures in Sri Lanka’s advertising and communications industry, about the campaign that led to AKD becoming the President of Sri Lanka. Whether you're interested in communication strategies, branding, positioning, or just curious, this Neon Senasuru Athurudahan special podcast is a must-watch!

CHAPTERS
00:00 Introduction
01:26: What is a brand and what is a product? What is a communication strategy?
04:34 : We cannot market a product that’s not quality
05:30 : Marketing is a skill.
06:00 : A brand is not just a logo.
10:28:We never focus on awards for our advertising campaigns.
12:34: AKD campaign at both local and international levels.
17:53: Why did the JVP transform to NPP?
20:27: If I handled the NPP campaign – Sandya
28:27: Is the “Aragalaya” (Gota Go Home protest) part of a campaign?
31:06: Gen Z and the NPP campaign
35:35: Double pocket shirts and branding
43:18: The role of authenticity in personal branding
46:42: A father's ways and approach don't always work for his son- Sandya
57:23: A new opportunity for marketers
1:02:05: Thinking outside the box
1:07:40: Would you start a campaign for a brand you don't know?
1:09:08: How did the Sinhalaisation in the last 20 to 30 years impact Sri Lanka’s advertising field?
1:12:22:Conclusion