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Tips on what to expect from a gallery artist relationship. Dr. Mark Sublette a gallery owner with 25 years experience gives you his take on what is expected from both the gallery owner and the artist. Important video for any artist to view before they contact galleries for representation.

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What To Expect In An Artist-Gallery Relationship

So, today I want to talk to you about if you're an artist and you've gotten into a gallery, or a gallery is interested in your work, and they're probably going to show you. What can you expect from the gallery, as an artist? I think this will help you understand that, as myself – a gallery owner, we have certain expectations from the artist, and there may be certain expectations you're looking for from us that really may or may not be realistic. First of all, if you're in a top-tier artist, and let's say, you're a beginning artist – beginning in the aspect that you've been painting for 10,000 hours. You've built your craft; you have a great resume, but this is really your first major gallery. Some of the things you can expect: 1) is the gallery should have an internet (site). They should be able to promote you in this fashion. If they don't have that, then you may want to ask, “why?” because any major gallery today really does have some type of internet presence, and you should have that and should be able to get up on it. 2) don't expect some big show for you right off the bat. It's just not going to happen. Unless you're a major artist that somehow jumped ship, and went from one gallery to the next. The gallery owner just isn’t going to provide, especially in today's market, a big, major show for you because you're unproven. First of all, he or she needs to be able to build up your clientele because right now they probably have very little, if any, clientele for your work because they haven't represented you. So, be patient. Generally, I don't offer any type of one-man or two-man show for an artist unless they've been on board for at least a couple of years, and quite frankly, some just don't ever get that opportunity. It's not that I don't like them; it's not that they're not good because they are good enough to get in my gallery, but it just isn't in the cards for that artists at this point in time. So, don't get frustrated. If this is a problem, or if you’re looking for this, you probably need to go to a smaller gallery, who really looks at you as their big fish. So, remember when you are getting into galleries, make sure it's a good fit for you. And as an artist, I think this is very important. For us and our gallery – it's like a family, and we don't have any contracts, which many galleries do. Many galleries will say, “Exclusive only in my state,” or “Any shows you do, I want a profit,” and they may make you sign a contract – a lot of them do. We personally do not. (it’s) kind of old school, but what we feel is that this is a relationship. If it's not working for the artists, they have the right to say, “I'm done.” If it's not working for me, I have the same option, just, “Let's part ways.” And that's happened; we have had that happen, and it's always been amicable because from the very beginning we make the statement: this is a two-way street. So, you need to feel very comfortable with the gallery and the gallery owner specifically that you're dealing with, because if you don't feel comfortable with them, it may not work out anyway. These are just a few tips that you need to understand when you're starting as an artist with a gallery. And if you can come on off with a very good understanding before you ever sell your first painting, you're going to be much happier.