Скачать или смотреть Product Life Cycle | Introduction-Growth-Maturity-Decline | NOKIA CASE STUDY

IN THIS VIDEO EXPLAINED IN DEEP WITH REAL LIFE EXAMPLES OF PLC CURVE IN SIMPLE AND HINDI FOR ALL STUDENTS.

ALSO EXPLAINED ICAI STUDY MATERIAL (CONTENTS IN BELOW)

An important concept in strategic choice is that of product life cycle (PLC). It is a useful concept for guiding strategic choice. Essentially, PLC is an S-shaped curve which exhibits the relationship of sales with respect of time for a product that passes through the four successive stages of introduction, growth, maturity and decline. If businesses are substituted for product, the concept of PLC could work just as well.
The first stage of PLC is the introduction stage with slow sales growth, in which competition is almost negligible, prices are relatively high, and markets are limited. The growth in sales is at a lower rate because of lack of awareness on the part of customers.
The second phase of PLC is growth stage with rapid market acceptance. In the growth stage, the demand expands rapidly, prices fall, competition increases, and market expands. The customer has knowledge about the product and shows interest in purchasing it.
The third phase of PLC is maturity stage where there is slowdown in growth rate. In this stage, the competition gets tough, and market gets stablised. Profit comes down because of stiff competition. At this stage, organisations have to work for maintaining stability.
In the fourth stage of PLC is declines with sharp downward drift in sales. The sales and profits fall down sharply due to some new product replaces the existing.product. So, a combination of strategies can be implemented to stay in the market either by diversification or retrenchment.The main advantage of PLC approach is that it can be used to diagnose a portfolio of products (or businesses) in order to establish the stage at which each of them exists. Particular attention is to be paid on the businesses that are in the declining stage. Depending on the diagnosis, appropriate strategic choice can be made. For instance, expansion may be a feasible alternative for businesses in the introductory and growth stages. Mature businesses may be used as sources of cash for investment in other businesses which need resources. A combination of strategies like selective harvesting, retrenchment, etc. may be adopted for declining businesses. In this way, a balanced portfolio of businesses may be built up by exercising a strategic choice based on the PLC concept.



Product Life Cycle in hindi | Product Life Cycle Model | Stages of Product Life Cycle | plc
This video is about the Product Life Cycle.
In this video, learn 4 stages of product life cycle, which means introduction stage of product life cycle, decline stage of product life cycle, growth stage of product life cycle, mature stage of product life cycle.
Hope this video will clear all your doubts about the topic product life cycle and different stages of product life cycle.

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