Скачать или смотреть Common Mistakes S2E14 Lesley Hensell: Amazon Suspension, Brand Protection, Editorial Recommendations

Common Mistakes Podcast Season 2 Episode 14

Lesley Hensell, co-founder of Riverbend Consulting, meets with Laura and Todd to discuss the common mistakes she has seen in her 10+ years of experience in the Amazon space. Lesley discusses mistakes when handling Amazon account suspension, the process of getting editorial recommendation placements, consequences of platform/review manipulation, how to protect your brand from bad actors on Amazon, mistakes with buying liquidation inventory, why you need to be keeping good invoices, and more!

Lesley is the co-founder of Riverbend Consulting and has 10+ years in selling on Amazon and serving Amazon sellers. Lesley currently oversees Riverbend’s client services team. She has personally helped hundreds of third-party sellers get their suspended Amazon accounts and ASINs back up and running. Lesley leverages two decades as a small business consultant to solve the underlying business issues in online retail businesses, resulting in improved operations and profitability.

Connect with Lesley at Riverbend Consulting -
Riverbend: https://riverbendconsulting.com/
LinkedIn:   / lesleyhensell  

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Concepts Discussed in this Episode:

Amazon Editorial Recommendations
Editorial Recommendations are distinct from organic and PPC product listings. They support consumer decision making and influence buyers to purchase certain products by providing opinions and product claims from independent publishers, not the product seller or Amazon.

Amazon Review Manipulation
Any attempt to manipulate reviews, including by directly or indirectly contributing false, misleading or inauthentic content, is strictly prohibited by Amazon.

Amazon Account Suspension
Account suspension revokes Amazon selling privileges. This occurs when a seller has violated Amazon's policies, terms, or conditions while carrying out selling activities. During this time, none of your amazon product listings will be visible to shoppers.