What Are Subdomains? The Difference Between a Subdomain and a Subdirectory | The Journey

Your domain name is the backbone of your digital presence. It’s one of the most important things for your visitors to know and remember, and it’s a critical component of your omnichannel marketing strategy. Check out more The Journey content at https://bit.ly/GDTheJourney.

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⏰TIMESTAMPS⏰
00:00 – Introduction
00:21 – What is a subdomain?
01:10 – What is a subdirectory?
01:29 – When would you use a subdomain versus a subdirectory?
02:15 – How do subdomains and subdirectories impact SEO?
02:50 – Wrap up

Domain names can seem like a complicated topic, but after you finish this video, you’ll have the foundation necessary to make intelligent decisions related to subdomains.

A subdomain is an optional part of a URL that creates a completely separate section of your website. If a URL has a subdomain, it will precede the domain name with a period.

Websites might use subdomains to test or stage web development, to create new directories to separate and store web files, or to communicate unique segments of a website to the end user.

For example, Tumblr uses subdomains for each of its users.
Example.tumblr.com
Example2.tumblr.com

In the two addresses above, Example. and Example2. are both subdomains that Tumblr uses to store and display unique pages to its visitors. As you can see, both websites use the same domain name, with a unique subdomain.

In our previous example, www. — which stands for the World Wide Web — serves as a subdomain. Many domains have started dropping the www. subdomain, while others still use it.

It’s important to know that web servers do see these two versions of a website differently. You must set up proper redirects to your canonical domain if you want to resolve any issues between www and non-www subdomains for your URL.

Understanding domain names and the ancillary components are important steps when deciding on the perfect domain name.

It’s not enough to know what a domain name is — you need to understand why the domain name can help you grow your business and how to register that domain name.

The Journey is what everyday entrepreneurs, like you, need to follow in the pursuit of online success. Our experienced GoDaddy Guides are here to take you through all the steps, both big and small, that you encounter every day.

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