Скачать или смотреть Viral by Design: A Django Deep-Dive into Referral Systems That Boost Long Term Value

Businesses spent $173 billion on digital advertising in 2023 (Statista), yet customer acquisition costs (CAC) have increased by 60% over the last 5 years (ProfitWell, 2024).

The Harsh Reality

Average CAC across industries: $127 per customer (HubSpot, 2024)

SaaS CAC specifically: $205-$341 per customer (Bessemer Venture Partners)

Paid advertising CAC: 5X higher than referral marketing (Harvard Business Review)

ROI on paid ads: Declining 12% year-over-year (eMarketer, 2024)

Translation: If you're relying solely on paid advertising, you're burning cash at an unsustainable rate.

The Alternative: Referral Marketing

Companies using referral programs report:

✅ 4X higher conversion rates (Nielsen, 2023)

✅ 5X lower acquisition costs (Harvard Business Review)

✅ 37% higher retention rates (Deloitte, 2023)

✅ 16% higher customer lifetime value (Wharton School of Business)

This is why I built a modern, Django-powered referral marketing system that automates viral growth.

Check out the article here - https://dennismbugua.co.ke/articles/v...