How a DM Sparked the Launch of Keychain: Startup Tips from Founder Jordan Weitz

Jordan Weitz, co-founder of Keychain, turned his deep-rooted passion for consumer products into an innovative platform that streamlines the connection between brands and manufacturers.

Fueled by his own experience with celiac disease, Jordan became obsessed with the consumer products space, eventually identifying a major gap in how brands find manufacturing partners.

This insight led to the creation of Keychain, a marketplace designed to revolutionize the CPG industry.

In this episode, Jordan discusses how he leveraged his unique expertise to build confidence and drive the company forward.

He also delves into the personal adjustments he's made to maintain balance, including the critical role of fitness and the struggle to improve his sleep habits amidst the pressures of startup life.

This episode is delivered by ‪@ShipPlug‬.

00:00:00 Introducing Jordan Weitz
00:01:48 The Celiac Diagnoses That Started it All
00:04:21 A Cold DM and the Inception of Keychain
00:06:28 The Timeline: Rapid Growth and Securing Funding
00:12:01 Collaborating with More Experienced Co-Founders
00:14:16 Balancing Lifestyle with Startup Life
00:19:28 Struggling with Insomnia and Sleep Tips
00:32:00 Building a Team and Key Operational Strategies
00:39:58 Major Acquisition Channels: Organic Growth and SEO
00:40:35 Getting Comfortable with Posting on Social Media

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