Put Your Email Marketing on Autopilot

Put Your Email Marketing for Small Business on Autopilot

Today, we’re going to talk about email marketing. If you’re picturing hours of copywriting, list management and that horrible moment of hitting send, you’re doing it wrong. There are ways to streamline your emails and avoid the headache. Here’s how.

Scrub your contact list.

Ever heard the term “scrub” your contact list? That means cleaning up your database by removing incorrect, inconsistent or unused contacts and email addresses.

Best practices say to scrub your contact list at least every 3 months. And don’t forget to add in new contacts as often as possible!

Have templates on hand.

Putting together the emails you want to send is probably the hardest part. Overcome this hurdle by having 3-5 email templates on hand for your most common situations. Templates like:

A welcome email
A promotional email
A thank you email

Visit the Thryv blog for those templates and more!

Invest in email automation.

Email automation isn’t just for big business marketers anymore. It’s great for things like:

Purchase confirmations
Birthday rewards
Cart abandonment reminders

And since they’re “automated,” you can set them and forget them.

And don’t forget!

Segment your messaging to target the right customers at the right time.
Use detailed reporting to understand which campaigns are successful and which aren’t.

Speaking of email automation tools, we know a great one.

Here’s what makes Thryv different. It:

Integrates with text/SMS marketing automation, so you can send campaigns out via both channels at once.
Has client info and message history in one, single view.
Helps you book more and sell more with compelling calls to action in every message.


Thryv, the only all-in-one management software, built for small business. Check us out, at thryv.com.

Get started with Thryv. The all-in-one management software, built for small business.

Thrive with Thryv Software. https://www.thryv.com

For a Free Demo Call: 888-733-9482

Thryv Pricing: https://www.thryv.com/pricing/