Скачать или смотреть From Radio Sales to Charterhouse: The Story of Theresa Ayoade - Masterminds Podcast EP13

What does it take to build an empire, not just an event company, but a creative institution that shapes a nation?

In this episode of the Masterminds Podcast, Richie Mensah sits with Theresa Ayoade, CEO and Co-Founder of Charterhouse Productions, the powerhouse behind the Ghana Music Awards, Miss Malaika, and countless other landmark productions.

Theresa shares how she moved from radio sales to building a company that defined Ghana’s creative industry. It’s a story of vision, systems, and resilience, proving that success is built, not given.

In this episode, you’ll learn:

How Theresa Ayoade started from radio sales and built Charterhouse

The birth and evolution of the Ghana Music Awards

Lessons on scaling, leadership, and legacy

What it takes to build a creative empire that lasts decades

The truth about Ghana’s entertainment ecosystem

How women can lead with excellence in male-dominated spaces



📌 Chapters / Timestamps:
00:00 – Intro & Why This Conversation Matters
03:24 – Joining Multimedia: No Template, Just Vision
05:10 – Pivot to Radio Sales & Learning the Craft
19:23 – Birth of the Ghana Music Awards
21:01 – Winning Stakeholder Buy-In Across the Industry
52:07 – Handling Controversy & Security Breaches
01:04:24 – Leading Creatives with Vision & Purpose
01:05:53 – Why the Creative Industry Is Bigger Than Artists
01:08:38 – The Roles Supporting the Industry: Lawyers, Caterers, Accountants
01:32:50 – Manufacturing Mindset & Building Scalable Systems
01:38:03 – Why Ghana Needs Specialists, Not Generalists
01:57:19 – “Girl on a Mission”: Legacy, Leadership & Closing Reflections

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🔗 Connect & Resources
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✨ Credits
Outfit by Allumer
Shot at Tigon Creative Studios
Equipment support by Kreative5 Ltd

🧡 Disclaimer
This podcast is for educational and inspirational purposes. Not financial advice.