Why MSA

The game is changing – and fast. The tech industry is going through a major reset. The media landscape continues to get more complex. The rise of AI is transforming the ad industry, ultimately making advertising more efficient, effective, and impactful. Feeling overwhelmed has become the norm.

With this evolution and the challenges we all face in the ecosystem, Microsoft is charting a new – and better – path forward for advertising where everyone can thrive – advertisers, publishers, and consumers alike. Microsoft Advertising has expanded its offerings far beyond search – we are a full-funnel advertising technology partner, spanning Search, Display, Native, CTV, Video, and Retail Media, including a globally scaled DSP and SSP.

We are an omnichannel, multi-format, globally scaled advertising business innovating a world of advertising possibilities to empower growth for all.

Learn how you can unlock new growth possibilities for your business with Microsoft Advertising: https://about.ads.microsoft.com/en-us