Скачать или смотреть The Journey of Unified Omnichannel and Unifying Brand & Customer Experience - OmniNext Alliance

The Journey of Unified Omnichannel and Unifying Brand & Customer Experience - OmniNext Alliance

The BEUP 2022 toolkit was introduced at the Omnichannel Playbook event on December 29 to help retailers connect brand solutions and resources throughout the customer journey.

BEUP 2022 will help convert and activate Omnichannel, a customer-centric marketing method that helps businesses increase brand coverage, and creates a seamless and consistent customer experience at the lowest possible cost, more effectively and practically, said Nguyen Thanh Giang, CEO of The Purpose Group, at the annual event, “Omnichannel Playbook – Unifying Brand and Customer Experience,” organised by Antsomi and The Purpose Group in collaboration with SmartOSC and Brandmaker.

In Viet Nam, the explosion of e-commerce and the popularity of smart devices has led to an increasing number of people online.