Скачать или смотреть Approaching the Metaverse: Virtual Production in 2023

Metaverse has become the buzzterm, but let's discuss virtual production specfically & what that can do for us. The potential of the "metaverse" to blend physical and virtual spaces – has opened up new opportunities for creatives, brands, small teams & individuals alike.






Leading the industry on scale, quality & articulation- Propagation House is just one example of how virtual production can be used in real time to create original content. Companies who need to produce background photography & film sets can now do so at a photorealistic level by creating 3D environments viewed on screen for traditional 2D design or directly in V/AR for real time photographic & film sessions, saving time and money on copyright fees, permits & travel costs. Brands can also offer 360-degree views of their products in XR or directly in public metaverse spaces with full light control, perfect for digital releases standing shoulder-to-shoulder with their physical counterparts.






Virtual production is a scalable approach to creating visual content & refining design concepts: With 3D versions of products like a bottled beverage brand with labels already made, you can place the original .png files of logos and art onto photorealistic, virtual representations of the product into the same type of virtual environments already described. This saves time, money & headaches associated with traditional photography & print methods & creates great reference material for shots wanted in physical space, too. A step further, if you make mistakes the first time, want small light adjustments made, or to even create a template of the shot/asset for reuse & variation later, you can do that without trying to hide the mistakes of the past in post.


Each asset made becomes valuable in it's own right alongside a growing library of spaces, assets & animation paths/recordings.






The possibilities don't end there: virtual production enables motion capture used to animate 3D models from archival footage & multiply angles options during & after filming, the motion can be played back in true 3D space or used in creative engines like Unreal & Unity for cinematic animations & photorealistic VFX; AI-generated textures and materials can be used to create custom assets and digital sets can be designed or customized quickly at a faster pace with full control.






At the MuseumofAI.Art, visitors can explore all these features first-hand. From educational exhibits to hosting conferences and film, the Museum is leading the charge in showing just how much potential lies within virtual space & the new tools available to create them.






The Metaverse & virtual production have already created careers for many, while also allowing brands to produce content with greater efficiency.


With more educational resources & tools becoming available by the month, it's clear that the possibilities are limitless when it comes to leveraging virtual space as a medium for storytelling & experiential design.






Ultimately, this means an entirely new way connecting with others & experiencing art/media – one where memories are made through immersive experiences that stand out from & provide opportunities unavailable in any other medium today.