Скачать или смотреть The power of the name LA GOLF - Reed Dickens founder and CEO

On this week’s Media Capital podcast, we talked about golf, startups—and the billion-dollar value of two little letters.

When Reed Dickens bought the domain LA GOLF, it wasn’t just a clever name for a golf brand. It was a calculated bet on two globally recognized words: LA and GOLF.

As he puts it:
💬 “It takes decades or billions of dollars to build name recognition—and I was fortunate enough to acquire two words that already have it.”

For Reed, LA isn’t just a location. It’s an aspirational brand: a cultural engine that hosts the Olympics, Super Bowls, and the world’s attention. Pair that with the legacy of golf—and suddenly, your company’s name isn’t just a label. It’s a launchpad.

🏌️‍♂️ From playing on GoDaddy during vacation to building a premium sports brand, this episode is a deep dive into the storytelling, strategic naming, and vision that shape modern startups.

🎧 Tune in to hear how LA GOLF went from a browser search to a brand with serious swing.
#MediaCapitalPodcast #BrandStrategy #StartupStories #LAGOLF #NamingMatters #ReedDickens #Marketing #Entrepreneurship

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First, we partner with founders to grow revenue and scale internationally using media for growth investments. Secondly, we connect emerging and established media for growth funds with investors to accelerate the flow of media capital and the creation of new funds. For more information please visit www.mediaforgrowth.co