Скачать или смотреть How to Build a Programmatic Advertising Strategy in 6 Steps

Want to launch your first programmatic advertising campaign? It's not as difficult as it may seem. Join Bo as he outlines 6 steps you shouldn't skip when creating a programmatic strategy. He also explains how programmatic advertising works if you're not familiar with it.

This video is perfect for you if you're new to the advertising world, or you're looking to launch your first programmatic campaigns.

Programmatic advertising is a form of digital advertising that uses different online tools to let advertisers and content publishers buy and sell ad space. The tools include a demand-side platform, an ad exchange, and a supply-side platform, all of which Bo explains in the video.

While programmatic and regular PPC campaigns have some similarities, they aren't exactly the same. A major advantage to using a programmatic strategy is the amount of ad space available. You may be able to launch display ads across the web, on video streaming platforms, or on audio streaming apps. It's not tied down to one specific network, and it automatically takes into account a lot of different signals to reach the right audience at an ideal cost for your budget.

The audience targeting for programmatic advertising can get pretty granular. You can use third-party data from your programmatic platform — which is audience data not gathered by you — or you can use your own first-party data — which your audience has provided to you through your marketing efforts.

Just remember to keep your audience in mind through every step of your campaign creation.

Video timestamps:

00:00:00 // Introduction to programmatic advertising
00:01:09 // How programmatic advertising works
00:02:24 // 6 steps for launching a programmatic strategy

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