Master ActiveCampaign Marketing Automation: "Goal Steps"

Automation allows businesses to streamline processes, save time, and deliver personalized customer experiences at scale. Among the many features of automation, goal steps stand out as a powerful tool for optimizing workflows and achieving specific marketing objectives.

In this video, you'll learn:

How goal steps help marketers define and measure outcomes like lead conversions, product purchases, and engagement milestones.
How to configure goal steps in the Automation Builder.
Tips for naming your goals effectively for better tracking.
How to use the segment builder to set criteria for goals.
How to adjust location settings to align your goals with your strategy.
Options for managing contacts who reach goals but don’t meet the criteria, ensuring efficient workflows.

Unlock the potential of goal steps to elevate your marketing automation and deliver the right message to the right contact at the right time.

#MarketingAutomation #BusinessEfficiency #AutomationTips #GoalSetting #CustomerExperience #StreamlineProcesses #Personalization
00:00 What are Goal Steps?
00:41 The value of Goals: What they do
01:09 Demo: Configuring Goal Steps