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iPhone is failing badly in Indian markets!

Back in 2007, Steve Jobs introduced the iPhone as a premium device, and that status still holds in many countries.

But here's the twist in India's story...

When a company makes a premium product affordable, everyone wants a piece of it! And with BNPL, EMI's, and credit cards, it's easier than ever to get your hands on any expensive product.

Remember KTM? They're known for their premium bikes in the MotoGP, but once they became affordable in India, their image in India took a different turn.

People started associating "chapri" "nibba-nibbis" and "tiktokers" with the KTM brand, which was indirectly an insult.

Now, let's talk about iPhones. Nowadays, it's all about show-off! But what many don't realize is, a user's status reflects the brand's status.

Buying a premium product and maintaining its standard is a thing that still many people don't understand, and this blocks the growth of any huge brand like KTM and iPhone.

Just like Rolls Royce, which screens customers to ensure they're worthy, iPhone's exclusivity might take a hit. And mark my words, this could impact the iPhone's image big time!

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#KTM #chapri #bike #smartphones

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