Futureproof Your Customer Data Strategy with a Lakehouse-first Approach

For Skechers, long-term success is all about loyalty. But for a global retailer juggling numerous data sources – designing a bulletproof customer data ecosystem to support marketing goals is a challenging undertaking that requires a flexible, scalable toolset.

In this session featuring speakers from Skechers, ActionIQ and Databricks, we discuss the growing industry-wide emphasis on the data lake and how Skechers is leveraging ActionIQ’s composable CDP on top of their Databricks lakehouse to create an agile, future-proof customer data foundation built to scale.

You’ll learn:

- How Skechers operationalized their Databricks investment with a composable CDP
- How Skechers leverages ActionIQ & Databricks together to establish a single source of truth and scale intelligent data activation
- Critical market drivers shaping Skechers’ stack evolution long-term

Learn more about composable CDPs here: https://www.actioniq.com/blog/composa...

Learn about ActionIQ's composable architecture: https://www.actioniq.com/solutions/in...

How to Elevate Your Databricks Lakehouse Into a Composable CDP: https://www.actioniq.com/blog/databri...

Want to start by learning all about customer data platforms? Read this: https://www.actioniq.com/what-is-cdp/
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Learn more: https://www.actioniq.com/
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