Скачать или смотреть How to Get More Direct Hotel Bookings (and Stop Paying OTA Fees)

Ready to boost your hotel’s profitability and reduce dependency on OTAs? In this video, we break down the core elements of a successful direct booking strategy that will help you attract more guests, improve your online presence, and maximise revenue.

The video touches on

The Importance of Website Optimisation
✅ SEO Strategies: Improve search engine visibility with optimised content, faster page load speeds, and quality backlinks.
✅ Engaging Content: Showcase your hotel’s unique features and local attractions with high-quality images and videos.
✅ Mobile-Friendly Design: Ensure your website is responsive and provides a seamless experience across all devices.
✅ Streamlined Booking Process: Simplify the booking journey with fewer steps, clear pricing, and multiple payment options.

Pricing and Marketing Strategies
✅ Exclusive Direct Booking Benefits: Offer perks like free room upgrades, complimentary meals, flexible cancellation policies, and loyalty programmes to incentivise direct bookings.
✅ Dynamic Pricing: Use revenue management techniques to adjust rates based on demand, seasonality, and competitor pricing.

Rate Control Mechanisms
✅ Rate Consistency: Build trust by maintaining consistent pricing across all channels while offering added value for direct bookings.
✅ Prevent Rate Leaks: Monitor and address unauthorized discounting to protect your direct booking revenue.

By focusing on these foundational elements, your hotel can create a robust direct booking approach that increases guest loyalty, reduces OTA commissions, and drives long-term profitability.

👉 Watch now to learn how to take control of your bookings and grow your hotel’s direct revenue!