Why Olympus Failed - Mistakes That Led To Their Downfall

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Olympus Imaging obviously made a few mistakes that led to their downfall - the imaging company was carved out from Olympus and sold to a separate company, JIP. I want to discuss what went wrong and explore the mistakes in hopes that the new company, OM Digital Solutions will not repeat the same mistakes.
0:00 Intro
0:24 Disclaimers
1:48 Video Lagging Behind
5:10 Not Targeting Pro
8:00 Small & Light Not Enough
9:13 Stagnant Performance
11:05 Pricing Too High
14:00 OM-1 Good Enough?
15:00 Conclusion/END

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