Скачать или смотреть EP 19 | WHEN THE SETUP LIES: Legacy, leverage, and leadership decisions

Sometimes everything looks right — the matchup, the opportunity, the name, the reputation. On paper, it should work. And yet, it doesn’t.

In this episode, I unpack how leaders, sales teams, and organizations get misled by familiarity and legacy value. From betting on past producers and over-investing in “friendly” customers, to recruiting perceived A-players who collapse when the environment changes, this conversation is about learning to reassess signals before the cost compounds.

This isn’t about effort or optimism. It’s about decision discipline. Understanding the difference between what’s possible and what’s probable. And recognizing when reputation, access, or history no longer translate into results.

If you’re building teams, managing leaders, selling into complex markets, or making high-stakes decisions, this episode is a reminder that outcomes don’t follow setups — they follow execution.