Скачать или смотреть Huggies Ultratrim Diaper Commercial (1999)

Get a blast of 90s nostalgia with this high-energy 1999 commercial for the Huggies Ultratrim Diaper. Set in a futuristic, high-tech studio, two adorable babies put the product to the test, highlighting its superior performance. The ad showcases Huggies’ proprietary "Air Dry Engineering," which promises to let up to twice as much fresh air in, keeping skin drier and healthier than the competition—a feature the brand proudly touts as "America's Driest."

The Huggies Ultratrim Diaper line represented a significant marketing and design effort by Kimberly-Clark to compete directly with rival Procter & Gamble (Pampers). During this era, both companies heavily focused on reducing bulk while increasing absorption, leading to the development of terms like "ultratrim" and "air dry engineering" to appeal to parents looking for a more discreet fit under baby clothes.