What is the difference between digital strategy and corporate strategy?

Описание к видео What is the difference between digital strategy and corporate strategy?

Ask the Authors with senior partner Tanguy Catlin.

Tanguy recently coauthored the article, Digital Strategy: The four fights you have to win. In this Ask the Authors series he responds to questions from readers.

Question: What is the difference between developing and executing a digital strategy and a corporate strategy?

"People ask us about digital strategy. The reality is they just need a strategy in the digital age."

To read the article: https://www.mckinsey.com/business-fun...

Follow Tanguy on Linkedin:   / tanguycatlin  

Follow Tanguy on Twitter:   / tanguycatlin  

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