Скачать или смотреть Why Our Brains Are Wired for Narrative

We're drowning in information but starving for meaning. Every day, we're bombarded with approximately 34GB of data—equivalent to watching 34 hours of Netflix in a single day. Yet how much of this information actually sticks? How much of it changes us in any meaningful way? Almost none of it. Unless, of course, it comes wrapped in a story.

This isn't just a marketing trick or a quirk of human psychology. It's a survival mechanism as old as our species itself. As I discovered while listening to a recent episode of the Heliox podcast, "The Power of Storytelling," our evolution as humans is inextricably linked to our ability to tell and understand stories.

Early humans weren't particularly impressive physical specimens. We weren't the strongest, fastest, or most naturally armed creatures on the savanna. What we did have was the ability to cooperate at an unprecedented scale.

This is where storytelling enters the evolutionary picture. As Carl Alviani, founder of Protagonist Studio, points out in the podcast, storytelling isn't just entertainment—it's a survival skill that allowed our ancestors to: ... continue reading the article: https://helioxpodcast.substack.com