💭 Attitude & Social Cognition (Important for Ethics): Prejudice|NCERT Class 12 Psychology Chapter 6

Dr. Manishika Jain in this video explains Attitude and Social Cognition. It is part of NCERT Class 12 Psychology Chapter 6

Social psychology is that branch of psychology which investigates how the behavior of individuals is affected by others and the social environment – go beyond common sense and folk wisdom to explain how people observe diverse behaviors
Attitude – way of thinking about things and people
You are speaking alone versus in front of crowd (even when they are not listening) – may influence your performance - social environment influences our thoughts, emotions and behavior
Impression formation – when you meet people you make inferences about their personal qualities
Attribution – we assign cause to the behavior shown in specific situations
Social Cognition (activated by cognitive units called schemas) involves attitude, attribution and impression formation
Examples of social influences:
• Social facilitation/inhibition, i.e. the improvement/decline in performance in the presence of others, and helping
• Pro-social behavior, i.e. responding to others who are in need or distress

Example of Social Influences @3:26
Attitude @4:11
Attitude Formation and Change @8:33
Attitude Change @11:24
Cognitive Dissonance was proposed by Leon Festinger @13:04
Festinger and Carlsmith Experiment @14:08
Factors Influencing Attitude Change @17:40
Congruent Attitude Change @17:59
Incongruent Attitude @18:11
Prejudice & Discrimination @22:03
Sources of Prejudice @22:37
Handling Prejudice would be Effective if they Aim at @23:40
Social Cognition @24:14
Impression Formation & Attribution @24:42
Attribution of Causality @26:06
Social Facilitation @27:57
Pro-Social Behaviour @29:44
It is Expressed when Situation Activates Certain Social Norms @31:48
#Circumstances #Association #Valence #Extremeness #Democracy #Tendency #Inhibition #Inferences #Influences #Psychology #Manishika #Examrace

Attitudes
Opinions: simple way of thinking – others might agree or disagree, some topics might be important, if someone opposes your views you might get emotional (only thoughts)
Attitudes: thought (cognitive)+emotion (affective) +action (behavioral or conative) (ABC) - state of the mind, a set of views, or thoughts, regarding some topic with evaluative features – explain tendency to behave in certain way


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Dr. Manishika Jain served as visiting professor at Gujarat University. Earlier she was serving in the Planning Department, City of Hillsboro, Hillsboro, Oregon, USA with focus on application of GIS for Downtown Development and Renewal. She completed her fellowship in Community-focused Urban Development from Colorado State University, Colorado, USA. For more information - https://www.examrace.com/About-Examra... #examrace #upsc #ugcnet