The Cult of Greta Gerwig: Barbie, Little Women & More | Director Profile

Greta Gerwig has carved out her place as one of the most important and beloved auteurs working today. While she started out as an indie queen, with the mega success of Barbie she’s proven that there’s nothing she can’t do. Her relatable portraits of woman- and girlhood have fostered a legion of fans who connect to her characters on a deep level. Here’s our take on what makes a Greta Gerwig movie a Greta Gerwig movie and just how important those fans have been to helping skyrocket her career!

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CHAPTERS
00:00 You know it's a Greta Gerwig film IF...
04:04 The power of her fandom
05:38 Secret ingredients: Nostalgia & girlhood
08:53 How she built a cult following

CREDITS
Executive Producers: Debra Minoff & Susannah McCullough
Chief Creative Director: Susannah McCullough
Associate Producer: Tyler Allen
Writer: Tessa Wilkinson
Narrator: Jessica Babineaux
Video Editor: Dan Wolff