LEGO’s Digital Transformation: CDTO Atul Bhardwaj on Digitizing the Toy Brick | Technovation 610

In this interview, Atul Bhardwaj, Executive Vice President and Chief Digital and Technology Officer of LEGO, speaks with Peter High about the digital transformation of the iconic and well-known toy company. Atul provides an overview of his post as Chief Digital and Technology Officer for LEGO and explains how LEGO is integrating digital into its product offerings. He describes the various ways digital experiences differ between adult and children customers, how LEGO works together and keeps pace with the digital transformation of partners within its ecosystem, and how LEGO is digitizing the internal organization overall. He also discusses the process of building his team at LEGO including what role passion for the product plays, how the common language of code unites a global effort of digital transformation, and how LEGO fosters diversity and inclusion at the company. Finally, Atul looks ahead at the tech trends that his team is keeping an eye on.

0:00:00 Introduction
0:04:15 Incorporating Digital Components into LEGO’s Products
0:06:08 Differences in the Digital Experiences of Children and Adults
0:07:53 Keeping Pace with Partners’ Digital Transformations
0:10:19 Digitizing the Internal Organization
0:12:32 Role of Passion for LEGO’s Product When Building a Team
0:14:57 Where Talent is Growing: One Language of Code
0:17:04 Advantages of Atul’s Global Experience
0:19:45 Fostering Diversity and Inclusion
0:22:22 Tech Trends

An audio-only version of this interview is available as episode #610 of Metis Strategy’s podcast, Technovation with Peter High. Learn more at http://bit.ly/Technovation-610.

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