Скачать или смотреть UNDERSTANDING MEDIA | CH- 6 | FULL ANALYSIS | POLITY CLASS 7 NCERT FOUNDATION | FOR UPSC/CBSE

Chapter 6: Understanding Media from the Class 7 NCERT Political Science (Civics) textbook, tailored for both CBSE students and UPSC aspirants seeking foundational clarity:

📺 Chapter Overview: Understanding Media
This chapter explores the role, influence, and responsibilities of media in a democratic society. It delves into how media functions, its relationship with technology and money, and how it can shape public opinion and set agendas.

🔍 Key Concepts Covered
Definition of Media: Includes print, electronic, and digital platforms.

Media and Technology: How advancements like the internet and satellite TV have transformed media reach.

Media and Money: Advertising as a major revenue source and its impact on content.

Media and Democracy: Media as the watchdog and voice of the people.

Setting Agendas: How media highlights certain issues while ignoring others.

Local Media: Importance of grassroots journalism and regional coverage.

Censorship and Bias: Challenges to media freedom and impartiality.

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