WHY Your Business Name SUCKS (& How To FIX It!) - Story -

The pilot episode of #RisingEmpires teaches you hidden secrets of creating a valuable brand name. It goes way beyond other "how to name" posts out there. It digs into the easy-but-subtle tricks that big brands like Nike, SpaceX, & Uber use to win.

Matt had a vision to beautify the environment and spent three years building his landscaping business, Care for Lawns. Seeking growth, he hired advisor Jared, who suggested a rebrand. Initially resistant, Matt learned that a name carries significant weight in a brand’s success. Jared explained that memorable, evocative names like Google and Nike helped build their empires. After much deliberation, Matt realized the potential of a powerful name and decided to change it for the better.

Jared guided Matt through the nuances of choosing a name that’s memorable, easy to say, and meaningful. They explored the impact of short, punchy names and the importance of language creation. Examples like Uber and Apple showed how a name change can lead to greater brand recognition. Jared emphasized that while Care for Lawns clearly communicated the business, it lacked the broad, inspiring impact needed for global reach. They brainstormed new names, aiming for something that resonated deeply and could stand the test of time.

In the end, Matt chose the name Sylvan, signifying his commitment to natural and sustainable landscaping. This new name marked the beginning of his journey from a small business to an industry leader. Matt's story illustrates the power of a name in shaping a brand's future. By embracing change and thinking big, he positioned his business for lasting success. If you're curious about how names like Apple came to be, check out the next video for more inspiring stories. Continue to believe in your dreams and rise to build your empire!

(Pt. 2: SURPRISING Tips To Create A LOGO For Your BUSINESS [Matt's Story] -    • SURPRISING Tips To Create A LOGO For ...   )

You deserve an empire, or a high-value brand, or just to reach a higher-level for your business -- and to achieve it, you'll need deeper insights than average. You'll need truly fresh views. You'll need empire-level wisdom.

We're giving that through #RisingEmpires , let us know if you want the series to continue by sharing it. And if you want other advice similar to this, sign-up for...

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What do Gary Vee, Sadhguru, DJ Khaled, Oprah, & Kim K know about Empire-Building that most people miss? Get the secret bonus video at: https://soar.evancarmichael.com/empir...

📜 HOW TO NAME YOUR BUSINESS 📜
1. Make it spark feelings.
2. Make it tattoo-worthy.
3. With an ideal domain name.
4. Have punchiness & longevity.
5. Simple & short is better.
6. Don't compound words.
7. Aim to create language.
8. Make it broadly flexible...
9. ...But also fairly focused
10. Represent your essence

★ RECOMMENDED VIDEOS FOR YOU ★
If you enjoyed this video, you may enjoy these other videos from Evan Carmichael:
• "BUILD Your BRAND!" | #OneRule -    • "BUILD Your BRAND!" | #OneRule  
• 7 Marketing Trends to Help you DOMINATE Social Media - #7Ways -    • 7 Marketing TRENDS to CONQUER the Soc...  
• Kanye West's Life Story: Childhood To Saint Pablo & Beyond -    • A Closer Look to Kanye West's Life  

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Evan
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