The Real Reason MySpace Failed

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Delve into the captivating rise and fall of MySpace in this comprehensive video. As we juxtapose the trajectory of Meta's rise against MySpace's decline, we challenge the popular belief that network effects keep social media giants like Meta unassailable. Despite its dominance and near-global presence, with 3.8 billion active monthly users across its family of apps, Meta has faced its fair share of criticism, with privacy scandals and concerns over its impact on mental health. Yet, it continues to thrive, recently launching Threads, its new platform that reached 100 million users in less than a week.

Rewind to 2005, and the landscape looked vastly different - MySpace was king. Owned by News Corp and boasting 100 million users, MySpace seemed unbeatable. The subsequent downfall of MySpace, which now sits nearly deserted, begs us to question the invincibility of platform companies and the power of network effects. Join us as we journey back to the mid-2000s to explore the monumental rise and shocking decline of MySpace, shedding light on the volatile nature of social media dominance.

This video uncovers the lesser-known side of social media history, providing insights into the dynamic nature of the tech industry, the constant risk of obsolescence, and the surprising resilience of some giants. It’s a story of David and Goliath, massive fortunes lost, and the precarious world of digital empires.

0:00 - 3:29 Intro
3:30 - 8:20 What is MySpace?
8:21 - 13:05 News Corp. Ownership
13:06 Terminal decline

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