Скачать или смотреть Performance Marketing vs Traditional Ads | CPA, ROAS Calculation | Execution Framework

What is Performance marketing Vs. General Ads. How it is created & evaluated. How CPA & ROAS calculated and executed step by step from a Digital Marketing Consultant perspective.

This video discusses:

~ What is Performance Marketing in real businesses
~ What types of conversions actually matter for performance evaluation
~ Why traditional advertising fails in accountability compared to performance marketing
~ How CPA and ROAS are interpreted for decision-making (not just calculated)
~ A strategic framework used to execute performance marketing campaigns
~ Campaign types typically used in performance-driven ecosystems
~ How a performance-focused Google Ads campaign is structured at a strategic level

This video is intended for:

~ Business owners evaluating paid media performance
~ Marketing professionals responsible for ROI and revenue
~ Founders working with agencies or internal teams
~ Digital marketers transitioning into performance-driven roles
~ Clear Consultant Positioning Line

Jump on sections:-
00:00 What Performance Marketing Really Means
01:03 Conversion Types Used in Performance Marketing
02:00 Traditional Advertising vs Performance Marketing
05:51 How CPA and ROAS Are Evaluated
13:15 Performance Marketing Execution Framework
14:24 Common Campaign Types in Performance Marketing
17:22 Google Ads Campaign Structure for Performance

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