Storynomics: How to Create a Story That Inspires with Robert McKee

More episodes at https://businessofstory.com/podcast/

Legendary screenwriting coach, Robert McKee, teaches business leaders how to think like an author to connect with people and move them to action.

He authored what many in the movie business deem the bible of screenwriting in his book STORY: Substance, Structure, Style, and the Principles of Screenwriting. I took his four-day screenwriting course in L.A., and spent the morning with him in his Connecticut home recording several podcasts on Hollywood storytelling in business.

On today’s show, you’ll learn:

-Basics of story form in business
-Difference between narrative and story
-Why it’s critical to understand your audience
-You can get a taste of McKee by how actor Brian Cox portrayed him in the movie Adaption

Listen to more episodes at More episodes at https://businessofstory.com/podcast/