Скачать или смотреть Mobile Game Publishing 101: How to Get Your Game Published

In this episode of Tenjin ROI 101, Roman is joined by John Wright, a veteran in the gaming industry with over 15 years of experience in user acquisition, monetization, and game publishing. Together, they break down the entire mobile game publishing process, from building a prototype to achieving a successful hard launch.

The discussion covers:

The importance of a strong prototype and unique core loop
How AI tools are making prototyping more accessible, even for non-technical creators
Key metrics publishers look for, including retention rates, session length, and monetization indicators
The stages of game development: prototype, retention build, soft launch, and hard launch
The realities of the publishing funnel—why only a tiny fraction of games make it to market
The critical role of communication, transparency, and iteration between developers and publishers
Tips for negotiating with publishers, protecting your IP, and building long-term partnerships
John also shares industry insights, real-world anecdotes, and practical advice for both new and experienced developers looking to get their games published in today’s competitive market.

John's LinkedIn -   / johnwright1987