How to Acquire Users: User Acquisition Channels and Techniques

User acquisition is the lifeline of any viable business, regardless of the model. In this video, I share the different channels through which you can acquire users and different techniques as well.

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0:00 - Introduction
2:22 - Organic Content Marketing
7:05 - Build Marketing into The Product
11:33 - Paid Marketing (Affiliate marketing, Ambassadorship programs, Influencer Marketing)
15:49 - Partnership and Cold Marketing
17:03 - Event Marketing
21:35 - Multi-Channel and Multi-Format is Key
26:17 - Measure
28:18 - Have very Clear goals
29:07 - Experiment and Iterate
29:26 - Be Retention-Focused
31:14 - Optimize the Key Signup Channels
32:32 - Localize as much as You Can
33:16 - Create Content Loops