10 ways B2Bs can nail Sales and Marketing alignment

In this video, Jeremy Sacramento, Content Manager at Dreamdata, walks through 10 ways Dreamdata is trying to better align Sales and Marketing.

Get all the details in this post:
https://dreamdata.io/blog/10-ways-to-...

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Contents of this video:

00:00 Introduction

00:16 Sales Marketing alignment- how can we find the balance between?

00:37 Why is it important?

00:54 Number one - We sit in the same room (physically and virtually)

01:14 Number two - We’re all ultimately measured on one thing: Revenue

02:01 Number three - We both work to an established Ideal Customer Profile (ICP)

02:24 Number four - We have a Sales Accepted Lead (SAL) metric to help measure both teams’ efforts

03:04 Number five - We share a weekly stand-up and have a Marketing rep in our Sales pipeline meets

03:30 Number six - Our Content team watches recorded sales calls

03:49 Number seven - Sales is involved in the Content backlog

04:23 Number eight - Marketing participates in sales calls

04:40 Number nine - Both teams have access to Dreamdata

05:11 Number ten - We make sure to socialize together

#marketingandsales #salesacceptedlead #revenue