Navigating Data and Content in the Era of Generative AI with Christopher Penn

Christopher Penn is a co-founder and Chief Data Scientist at Trust Insights. Chris' newsletter is something the TREW Crew passes around our slack channel on a regular basis. His insights into the latest news about data analytics, automation, and #generativeai, have been immensely valuable to or team, and we are thrilled he accepted our invitation to be a guest on Content Marketing, Engineered podcast.

In this episode, Morgan Norris, Senior Brand Strategist at TREW Marketing, asks Chris all of our burning questions about generative AI. They discuss the challenges and opportunities that arise when using generative AI or in-platform AI tools, and he provide a unique perspective about how AI should really be used as a research tool - something technical marketers can use to increase their knowledge of highly complex industries. They discuss AI disclosures to stay compliant with recent EU regulations, copyright issues, and a framework to help you decide which tasks are truly worthy of AI.

They also have a conversation about the rise of AI generated, no-click search and how marketers should update the way they approach content marketing.

Chapters:
01:52 Career journey and background of Chris Penn.
04:02 What is Trust Insights?
4:50 Why Chris Penn uses an AI disclosure or content authenticity statement in his newsletter.
07:56 How can marketers in technical B2B companies use generative to enhance their marketing?
12:50 Templates and use cases for generative AI.
15:18 How is AI impacting Search Engine Optimization?
19:27 The power of brand and personal brands for B2B marketing.
20:40 How can we use AI for data analysis in sales and marketing?
24:48 How companies with confidential information are using local LLMs and AI tools.
27:55 The Five P Framework for artificial intelligence in the workplace.

#artificialintelligence #ai #marketing #aiformarketing #aiforproductivity