Hold My Beard Podcast 5: Advantage Plus Audiences are Broken

In this episode of Hold My Beard Marketing Podcast, Jake and Mitch dive deep into various marketing topics, like Advantage Plus audiences.

Starting with a lighthearted discussion on Joe Dirt and transitioning to serious marketing insights, they cover Nike's niche marketing strategy, controversial rebranding of the Boy Scouts, and Google's recent SEO changes affecting web content indexing.

This marketing podcast also explores the effectiveness of celebrity endorsements versus niche influencers.

The 'Seven Minutes in Heaven' segment features a detailed critique of Smart Nora's snoring solution website.

Plus, Mitch shares strong opinions on the current issues with Facebook's Advantage Plus audiences and practical solutions to optimize ad performance.

Don't miss their insights on the future of AI in search and the effectiveness of using TikTok influencers in modern marketing.

00:00 Introduction and Podcast Kickoff
00:33 Joe Dirt Movie Discussion
02:00 Nike's Niche Marketing Strategy
06:00 Boy Scouts Rebranding Debate
08:10 Google's SEO and Market Share Challenges
19:31 Celebrity Endorsements and Influencer Marketing
21:19 TikTok Influencers in Advertising
22:42 The One-Star Review Strategy
24:20 Amazon Review Recaps
25:17 Optimizing Facebook Ads
25:54 Advantage Plus Audiences Debate
30:44 Platform-Specific Ad Performance
34:23 Facebook as an Awareness Platform
36:13 Seven Minutes in Heaven: Website Review
43:34 Conclusion and Final Thoughts

🔔 Subscribe to the Hold My Beard Marketing Podcast and follow us on your favorite platforms:

Jake the Wizard: @thewizardmarketing and https://thewizard.marketing
Mitch Barham: @Beardpreneur and https://barhammarketing.com
Join our mastermind for weekly calls and personalized marketing guidance: https://teachme4m.com

Until next time, keep innovating and stay bearded! 🧔🎩