Скачать или смотреть The Ad Account Mistakes Costing You Profit

One of the biggest issues we see in underperforming ad accounts is poor structure. When brand and non-brand keywords are lumped together in the same ad group, performance gets messy. Why? Because they behave completely differently.

At Brill Media, we restructure campaigns so brand and non-brand terms are separated, and we test objectives through Google Shopping or Performance Max campaigns. This clarity gives us control over how each keyword type drives results.

Another common mistake? Optimizing only for the highest ROAS. On the surface, it looks smart, but it often hides a bigger problem: a high cost per acquisition. The real unlock came when we focused on lowering the acquisition cost of the next order.

That shift changed everything, lower costs, higher efficiency, and dramatically more profitability for both the agency and the advertiser. 🚀