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Unboxing Billie

Billie is a modern women's shaving brand shipping on a subscription model. On this episode, Jesse immerses through the Billie box for full brand experience, and their attention to detail celebrates their ethos from open to close.

Here are just some of the things we love about their packaging:

Not your standard shipping box, bright white corrugated with 5 colors
The shipping label is on the back so doesn't interfere with the design experience
E-flute has similar strength to other thicker boards, but you can create more compact folds
The exterior material has a high-end look and feel
Brand messaging on point 😉
Matte laminated pouch with iridescent interior
The suite offers versatility to accommodate different product orders
Full-color collateral magazine provides instruction, inspiration, and product information
Tiny laminated pouched, iridescent with white reversed out
Teeny tiny envelope for sticky stuff
Product carton has branding from all angles.
Custom product carton board insert cradles the razor

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