Скачать или смотреть Introducing social measurement project

Footage from the launch of #IPASocialWorks, a joint IPA/Marketing Society/Market Research Society project to identify and champion cases which demonstrate the ROI of social media. Speakers from Transport for London, Telefonica & BT discuss how they measure the business value of social media.

This video features:
-Stephen Maher, Chairman of The Marketing Society
-Fran Cassidy, founder of Cassidy Media Partnership
-Chris Macleod, Marketing Director at Transport for London
-Kristian Lorenzon, Head of Social Media at Telefonica UK
-Joanna Howard, General Manager, Customer Service, BT

Part of the 2013 Eff Fest. Read more about the project here: http://www.ipa.co.uk/blog/search/maki...