Скачать или смотреть Media and Advertising Industry in India 2025: Career, Clients, Chaos| Realities of Indian Ad World

Welcome to another powerful episode of Level Up with Anona, where we decode the real stories behind industries that shape our world.

In this episode, we sit down with Mr. Amit Desai, who brings over 27 years of hands-on experience in India’s dynamic and chaotic advertising world. From his first pitch to building long-term client relationships, this conversation is a masterclass in how the advertising and marketing industry in India truly works — beyond the glam.

Whether you’re a marketing student, brand strategist, digital creator, agency professional, or just someone curious about how brands are built and sold—this episode will open your eyes to the realities of advertising in 2025.

Major Topics Covered:
How the Indian ad industry has evolved over 3 decades
Hyper-personalisation & the future of brand communication
Media planning strategies that actually work
The shift from traditional to digital branding
Rise of LinkedIn and YouTube as ad platforms
Retainer vs. big-ticket campaigns: What do clients prefer?
The ugly truth of client poaching and agency politics
How to win and retain clients in a highly competitive space
The real cost of running an ad agency: Expenses, hiring, scalability
AI vs Agencies: Is tech a threat to creative minds?
Funniest (and weirdest) client feedbacks you’ve never heard
Is traditional advertising dead? Expert insights
The one ad that still gives him goosebumps
Data vs instincts – what really works in Indian markets
Myths about working in ad agencies finally busted
What it takes to succeed in the agency business in 2025

Chapters;
0:00 - Precap
2:24 - Conversation Begins
3:30 - His First Pitch and First Jobs
7:04 - Evolvement in Advertising in last 3 decades
9:11 - Hyper Personalisation
11:27 - Media Planning for Brands
14:55 - Shocking shift in Media
17:31 - Traditional and Digital Branding Methods
19:44 - LinkedIn Advancements
20:29 - Growth of YouTube
23:00 - Digital Marketing
23:51 - Retainer v/s big media planning projects
27:00 - Getting Clients for an agency
28:55 - Poaching in the field
32:19 - Choosing a Client to work with
35:53 - Sustaining a client
38:10 - Industry wise work
40:42 - Expenses and hiring internally
42:14 - Stubornness of clients
45:57 - Why Brands needs and agency from outside
49:03 - Why Marketing is Important
52:36 - Product life cycle and marketing amount
55:25 - Seasonal v/s regular advertising
58:36 - Product or Marketing - Whats sells?
1:00:38 - Shift after Covid in Marketing
1:02:08 - AI in advertising
1:03:21 - Threat to agencies after AI
1:06:51 - His Favourite Ad ever
1:09:11 - Funniest Feedbacks by the client
1:11:21 - Difference in different markets
1:13:10 - Data v/s instincts
1:17:24 - Is Traditional medium Dying?
1:20:10 - Myth Bursting im agency
1:25:16 - Success In Agency Business
1:28:38 - End of Conversation

Instagram -   / levelupwithanona  
  / marshmallow.advertising  
Amit Desai -   / amitdesai1606  

#Advertising #podcast #Marketing #digitalmarketing #MediaPlanning #levelupwithanona #AdAgencyLife #LevelUpWithAnona ##YouTubePodcastIndia #motivation #advertisingpodcast #learning #information #business #truth #real #situation #trending #viral #campaignsuccess #ahmedabad #agencylife #india