FLASH: LA Kings Reveal Rebrand, Updated Gretzky-Era Logo!

A new era begins in L.A. as the Kings officially unveiled their redesigned logo package. It’s a look that puts a modern spin on the team’s long history—a crest inspired by the 1990s and a crown with roots in the 1960s.

Hear directly from Kings executive Kelly Cheeseman on how the rebrand came together over a two-year period with input from fans and players alike.

▪️ CHAPTERS ▪️
0:00 – Intro
1:09 – Why Change?
2:40 – What Changed?
3:50 – The New Crown
4:54 – Brand Evolution
6:11 – What About Jerseys?

The FLASH REPORT is an Icethetics Original Series that delivers breaking news and announcements in the world of hockey design.

[Interview recorded 6/19/2024]

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