Скачать или смотреть Webinar Recording: Why Culture Matters: Building the Business Case with Cathie Donaldson

Building a Business Case for Culture: Strategies for HR Leaders to Secure Executive Buy-In

Culture is often talked about as the soft stuff but the reality is, culture is one of the hardest, most business-critical levers an organisation has. It drives performance, engagement, and innovation or, if neglected, it becomes a silent killer of productivity, retention, and growth. Yet, many HR leaders struggle to get executives to see culture as a strategic priority, rather than just an HR initiative. Moreover, many executives delegate culture change to HR and / or middle management rather than examining their own role in shaping the desired culture.This aim of the webinar is to help HR leaders go beyond the buzzwords and get into the real business case for culture, how it impacts the bottom line and long term sustainability, why leadership behaviours matter more than slogans on the wall, and what HR leaders can do to drive real, measurable change.

Key takeaways:
Understanding Culture as a Strategic Lever:
Learn from case studies that demonstrate the impact of culture on performance and the consequences of neglecting culture.
Aligning culture with the business vision and strategy.
Building the Business Case:
Using data to influence key stakeholders and to present culture as a strategic priority.
Employ techniques to frame culture initiatives in terms that resonate with executives.
Holding the Mirror Up:
Understand how to implement strategies to help executives see their role in shaping and sustaining culture.
Equipping executives with tools to shift mindsets and behaviours, leading by example.
Practical Steps for HR Leaders:
How to track progress and measure the impact of cultural initiatives.
Develop actionable immediate next steps to ensure buy-in and sustainability.

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