Скачать или смотреть Behavioral Science in UX Design: The Psychology Behind Great User Experiences

Ever wondered why some designs just work — while others fall flat?
In this video, we dive deep into behavioural science — the psychology that drives human decisions — and show you how to apply it directly to UX design.

You’ll learn how to design products that feel natural, intuitive, and addictive (in the right way). From cognitive biases to habit loops, we’ll cover the frameworks top UX teams use to turn insight into impact.

What You’ll Learn:

What behavioural science really is (and why UX can’t ignore it)

The key psychological principles behind user behaviour

How to apply Fogg’s Behaviour Model, Hooked Model, and Nudge Theory

Practical examples of onboarding, pricing, and engagement screens

Ethical design practices — how to influence without manipulating

Who This Is For:
Designers, product managers, and developers who want to level up from usability to behavioral influence.

Resources Mentioned:

Nudge by Richard Thaler & Cass Sunstein

Hooked by Nir Eyal

Don’t Make Me Think by Steve Krug

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#uxdesign #behavioralscience #productdesign #userexperience #nudgetheory #designstrategy