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TheAuthoritarX - Crafting Authority-Driven Premium Personal Brands for Visionary Leaders: https://www.theauthoritarx.com/

We build elite, authority-driven personal brands for visionary leaders
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CONNECT WITH GURU HERE :
INSTAGRAM - https://www.instagram.com/theguru.11_...

CONNECT WITH MAVERICK HERE :
INSTAGRAM – https://www.instagram.com/_house_of_m...
YOUTUBE-    / @houseofmaverick  

TIME STAMPS
00:00 - Intro
1:54 - About Guru
4:25 - About the Episode
5:23 - How Guru came into this agency business
7:30 - TheMediaGuru Backstory
8:05 - Maverick and Guru's friendship story
10:15 - hard skills vs soft skills
11:11 - Freelancing vs Agency
13:19 - Why he quit Zoho
15:12 - Evolution of Creator Economy
16:48 - How Attention Economy works
18:31 - Everyone will create content
19:31 - How to be a sustainable creator
21:40 - How TheMediaGuru became TheAuthoritarX
22:22 - Value Equation by Alex Hormozi
25:04 - Importance of Sales
26:04 - Sales is actually easy
26:40 - Team building is sales
28:30 - Two important things in a service business
30:18 - Important quality in a creator
31:13 - Agency Struggles
32:53 - Guru's Masterplan with TheAuthoritarX
33:59 - Why Service is the best business model
35:05 - How to start your agency
36:26 - Client retention tips
38:14 - Revenue
39:10 - We take only salaries |
40:23 - how to manage business finances
43:08 - Trends, personal branding, vision
43:56 - Should everyone quit college
44:43 - How to convince your parents
44:56 - Why I choose this business model
45:56 - Understand Networking
47:23 - How to get clients in an easy way
48:44 - Only you can sell these 5 things
49:54 - Understanding content business
52:17 - Personal branding is an asset
53:43 - Creating content - hacks
59:49 - 3 things helped Guru
1:04:07 - Take care of your people
1:05:17 - Thanks Note

🎙️ABOUT THE PODCAST
In this video, our guest breaks down the complete roadmap to building a successful agency — from freelancing to team building. He dives deep into how the service business truly works, the “create-connect-convert” journey, the value equation by Alex Hormozi, the importance of mastering sales, and the two key qualities every creator must have to build a sustainable and impactful career.

About Maverick,
Gowtham Ulaganathan, popularly known as Maverick, is the creator behind the YouTube channel House of Maverick, with over 1.1 million subscribers. Known for his sharp insights on content creation and storytelling, he’s now hosting The Originals Podcast — and this marks its third powerful episode.

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