From Digital Strategy to Brand Mastery - Strategizing for a Post-Digital Age

Great digital strategy has the power to create real behavioral change both with consumers and employees. Join Interbrand's Jeff Mancini and a selection of key panelists from some of today's most digitally savvy brands, as they demonstrate the ROI created by strategies that not only change how we feel -- but also what we do.

MODERATOR

Jeff Mancini
Senior Director, Digital Strategy
Interbrand
New York, USA
@jeffmancini

PANELIST

Rob Harles
Global Head, Social Media
Bloomberg (NY)
New York, USA
@robharles

Jason Tafler
Chief Digital Officer
Rogers Media Inc
Toronto, Canada

Kobi Gulersen
Director of Digital Marketing
MasterCard Worldwide
Toronto, Canada
@kobigulersen

Michael Nowlan
CEO & Founder
Marketwire
Toronto, CANADA
@Marketwire