Скачать или смотреть Influencer Marketing for Nonprofits [Nonprofit Marketing with Ashwath Narayanan, Part 5]

Let’s dive into the world of influencer marketing for nonprofits with Ashwath Narayanan, CEO of Social Currant! In this detailed conversation, we explore how nonprofits can leverage influencer marketing to enhance their fundraising efforts, build long-term relationships, and navigate the complexities of legal and financial considerations.

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Important Timestamps for Influencer Marketing for Nonprofits:
0:00 Fundraising Essentials for Nonprofits
2:18 Meet Ashwath Narayanan of Social Currant: https://socialcurrant.co
4:48 The Birth of Social Current
6:49 First Steps in Influencer Marketing
13:57 Building Long-Term Relationships
16:44 Legal Considerations in Influencer Marketing
22:39 Leveraging Influencers for Event Promotion
26:09 Strategies for Effective Outreach
28:42 Ensuring Authenticity and Trust
34:09 Crafting Effective Calls to Action

1. Introduction to Influencer Marketing for Nonprofits:
Importance of awareness, trust, and relationships in nonprofit fundraising.
How Social Currant helps nonprofits leverage influencers effectively.
Ashwath’s background and passion for supporting nonprofit organizations.

2. Identifying and Choosing the Right Influencers:
Strategies for finding influencers aligned with your nonprofit through platforms like TikTok, Instagram, and YouTube.
Importance of cause alignment and cross-platform presence.
Tailoring influencer selection based on specific goals and objectives.

3. Building and Sustaining Relationships:
Developing a ladder of engagement with nonprofit influencers.
Opportunities for deeper collaboration, such as nonprofit advisory roles and event participation.
Strategies for maintaining ongoing communication and support with influencers for nonprofits.

4. Legal and Financial Considerations of Influencer Marketing for Nonprofits:
Addressing potential risks, such as influencer cancellations.
Importance of clear contracts and payment terms.
Flexible payment options to ensure influencer satisfaction.

5. Leveraging Influencers for Nonprofit Event Promotion:
Using local influencers to maximize event reach and impact.
Building relationships through event experiences.
Case study: Successful influencer engagement at a nonprofit gala.

6. Effective Outreach and Communication:
Importance of clear, concise communication and email outreach.
Tips for capturing influencer attention and interest for helping nonprofits.
Highlighting the budget and goals in initial outreach.

7. Ensuring Authenticity and Trust in Influencer Marketing for Nonprofits:
Aligning influencer tone with organizational message.
Balancing creative freedom with campaign objectives.
Navigating back-and-forth communication for alignment.

8. Crafting Effective Calls to Action (CTAs):
Utilizing a dual strategy of organic and paid content when mapping your Influencer Marketing campaigns.
Measuring success through clear KPIs and conversion metrics.

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