Justin Boots Podcast "Kick Your Boots Up": EP 062 - The Story of National Day of the Cowboy Boot

Get ready to kick up your boots with a behind-the-scenes look at how National Day of the Cowboy Boot came to life. In this episode, Jessica Ogden, Director of Marketing, and Emily Castillion, Social Media Manager at Justin Brands, share the story behind the creation of this exciting campaign. They dive into their inspiration for celebrating 145 years of Justin’s heritage and the incredible response from boot lovers everywhere. If you’re curious about the history of this iconic brand and what goes into a successful campaign, this is a must-listen. Join us to celebrate craftsmanship, tradition, and the cowboy spirit that makes Justin legendary.

Learn more about National Day of the Cowboy Boot: https://bit.ly/NationalDayOfTheCowboy...

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About Justin Boots

Justin Boot Company has been handcrafting western footwear in the U.S. since 1879, when founder H.J. Justin mastered the craft using quality materials for superior craftsmanship. When wearing Justin Boots, you’re always culturally in tune with Western fashion. Offering comfortable, authentic Western footwear for men, women, and kids for every occasion, Justin Boots is an icon in Western culture. The Standard of the West since 1879, Justin Boots remains committed to providing dependable footwear at a value, focusing on handcrafting boots in the U.S. with global parts.

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Shop Justin Boots Here: https://www.justinboots.com

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0:00 Intro
1:54 Emily's Job at Tarleton's Radio Station
2:39 What Emily Studied in College
3:35 Emily Didn't Have a Cell Phone Until She Was 16
4:45 Moo Deng and Social Media
8:45 How Jess, Emily, and Taylor Met
10:22 Jess' Journey at Texas A&M
11:41 What Jess Studied in College
11:49 Jess' First Job Out of College
13:00 Jess & Chickens
13:40 Everything Works Out the Way It's Supposed to
14:23 How to Navigate Team Changes and Leadership Advice
16:15 How Jess and Emily Started at Justin
17:14 Emily's Favorite Part of Working for Justin
18:15 Jess' Favorite Memory at Justin
19:40 Bringing Dogs to Work
20:05 National Day of the Cowboy Boot
20:38 Why National Day of the Cowboy Boot Was Created
23:27 Industry-Wide Camaraderie
25:00 Jess' Storytelling and Jenna Paulette
26:06 Personal Connections to National Day of the Cowboy Boot
29:41 Emily's Best Piece of Advice
30:24 Jess' Best Piece of Advice
31:05 Outro