Tobias Frere-Jones: Break Things Deliberatly

About this presentation

As one of the world’s leading typeface designers, and this year's 99U Alva Award winner, Tobias Frere-Jones believes that the best way to learn a new skill is to "break things down deliberately” to understand how it’s really done. In this talk, we learn to see the beauty in taking risks. Frere-Jones explains that in order to do our best creative work, we must not just permit moments of confusion, but actually go chase them. “When trying to figure out a problem, pause for minute, and see if you can make it worse,” he says. “A structure can really describe itself as it falls apart.”

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About Tobias Frere-Jones

Over the past 25 years, Tobias Frere-Jones has created some of the most widely-used typefaces, including Interstate, Poynter Oldstyle, Whitney, Gotham, Surveyor, Tungsten, and Retina.

Tobias received a BFA in Graphic Design from the Rhode Island School of Design in 1992. He joined the faculty of the Yale University School of Art in 1996 and has lectured throughout the United States, Europe, and Australia. His work is in the permanent collections of the Victoria & Albert Museum in London and the Museum of Modern Art in New York. In 2006, The Royal Academy of Visual Arts in The Hague awarded him the Gerrit Noordzij Prijs for his contributions to typographic design, writing, and education. In 2013 he received the AIGA Medal in recognition of exceptional achievements in the field of design.

About 99U

The 99U delivers the action-oriented education that you didn't get in school, highlighting real-world best practices for making ideas happen